Do you compete to be better or compete to be different?
Which is the best for you and your business?
Yes, I know I’m a flower child from the sixties (not really, but I did march in protest at the University of Michigan on the President’s lawn during the 70s, but that’s another story) but I’m not talking about the “me” generation. I’m not talking about finding individuality and my own uniqueness or any of that other rubbish. I’m talking about how to stand out among your competitors to land more business with your target market than they do.
You can try to be the best at what you do for your core customers. That will work for a short period of time until someone else copies you. Then, they get better. And everyone says they are the best, so claiming that usually doesn’t work. That kind of claim can lead to a “race to the bottom” and you certainly don’t want that. So I say, compete to be different.
Compete to be unique.
At what? You want to figure out what attributes in your market place are meaningful to your core customers that you can be significantly different at than your competitors. It means figuring out what you are already different at that your customers want and also figuring out what you can be different at with a bit of effort. For some things, you will choose to be different because it’s just not important to your core customers. When you nail all of this down, you will be able to be unique in order to compete.
It’s the essence of strategy.
Been learning a lot about how to help clients get all this figured out. Being different in a way that is meaningful to your customers is strategic.
I’ve been learning a lot about this because of my commitment to Gravitas Impact Premium Coaches (GIPC, formerly Gazelles International Coaches). Our new coach’s organization is focused on more than just one person as a thought leader. We’re forming partnerships with more thought leaders, so we can bring more value to our clients. One of these is Shannon Susko, and her latest book is The 3HAG Way. She’s taken the Rockefeller Habits and Scaling Up to new and higher levels in very practical ways, to unleash your growth. I’m learning the methods and tools. It’s how I will continue to be a premium coach to the markets I serve (within 400 miles of Memphis).
Want to learn how to be unique and to compete and unleash some growth? Set up a discovery meeting with me.