“We’ve Got to Get Ready for This”

“We’ve got to get ready for this” or some other variant of this statement is often conveyed to me to delay or decline going forward with a strategic planning effort. Strategic planning that would align a team and transform the direction of the...

Great or Best: Which is Better?

When creating and setting your strategic plan, is it better to strive to be great or the best? I suggest you don’t set your sights on being the best, alone. Being the best in your industry, or segment, or sandbox, or city certainly is a laudable goal. But, it...