| Speeches, Keynotes, and Workshops |
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The Cheers Model of Marketing (Customer Loyalty)
Do you want your customers to come back again and again and again, as Norm Peterson does at Cheers? In this humorous and memorable program on Customer Loyalty, you will learn what drives loyalty with each individual customer and how to develop that same loyalty with them. Norm's loyalty has nothing to do with the beer he is served; your products or services don't deliver loyalty either. The Cheers Model will show you the way to long lasting loyal customers. This program is based on Michael's book How to Create Customers as Loyal as Norm
Peterson: the Cheers Model of Marketing, which is used by the FedEx Leadership Institute to teach Customer Loyalty to their management teams.
Lions That Roared (Leadership)
In "Lions That Roared," Michael tells the story of the year he served as coach of 1980 Holy Redeemer High School Track Team (The Lions), a rag tag band of 12 hopeless losers, who came together as team to win the last two meets of their season and later went on to success in life. A true story reminiscent of "Remember the Titans," this program guides your audience through the key leadership skills that all successful leaders use to guide their teams to sustainable success. It's an inspiring and heart warming tale that illustrates what effective leadership really is and why everyone needs to learn how to do it better.
The Three Most Important Pages Ever Written For Business Leaders in the Past Twenty Years (Strategy)
Good to Great, by Jim Collins has often been referred to as the most important business book written in the past twenty years. It enlightens us about true leadership and the methods that transform organizational performance. This speech gives an overview of the principles you need to implement to achieve greatness: First Who, Then What; The Hedgehog Concept; Level Five Leadership; The Culture of Discipline. More importantly, it gives insight into the three most important pages in the book, the ones that explain how to get started and how to sustain the change.
All of these programs can be delivered in either keynote or workshop format. Contact us to arrange for Michael to inspire your audience for your next event.
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