A Practical Insight To Business Growth 


Using a simple visual analogy of “moving rocks” and “pushing sand” the Rock & Sand Model helps business owners, executives, and entrepreneurs understand the connection between strategy and execution while giving guidance on what to do about it.  It’s easy to understand, compelling, and very practical.  It’s a straightforward methodology you can apply right now to unleash the growth within your company.



Tools are available to help you implement the Rock & Sand Model.  It’s a book, a DVD, a Planning Portfolio and a Strategy Creation Kit.

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“Being a practical entrepreneur with a sound theoretical education, I was overwhelmed by Michael Synks pragmatic approach that lead me to deep thoughts about my business. But above all, his thoughts and exercises were so part of my real entrepreneurial live, that I was actually able to immediately integrate them in my own business – and my employees and clients loved it! So I can only truly recommend Rock&Sand to any entrepreneur who is dedicated to growth”  — Amazon Reviewer

Most business books are 50 pages of great content among the 300 pages in the book. Michael found a way to give us 50 pages of great content in 50 pages!!! Practical, straightforward and beneficial to anyone that owns or leads a business. Well done.  I have just purchased copies for all of my clients.”  — Dave Baney, 55 Questions LLC.

I love this book.  It is very practical. Direct and to the point with no nonsense. I call this “the book that is usually buried in the book”. What I mean is, Michael has found a way to nail the content without the several hundred pages of other nonsense. I have begun giving this to all my clients and am requiring that all my leadership teams read it before we take them through their annual planning cycles.”  –Keith Upkes, GI Coaches