Rock & Sand: A Practical Approach to Business Growth

The Rock & Sand Model works like this:  Front cover

First you have deep dialog with your team to define and establish your organization’s “Context” for strategy.  The “Cores” of the business.  They include

  • Core Purpose, Core Values, Core Strengths, Core Customers, and Core Promise

Then the team dialogs on the “Successful Outcomes” they would achieve if they  successfully executed on the Cores, setting milestones for the future.

  • Ten Years Out > Three Years Out > One Year Out
  • Vision > Key Thrusts > Rocks

Finally, the team dialogs and decides on the specific Rocks to move and the Sand to push in the next 90 days.

  • Sand = the existing operational activities of the business that generate cash
  • Rocks = specific new projects/initiatives that make it easier to push more sand

A lengthier explanation from the Rock & Sand DVD”

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